memo
Athlete

About

Born from necessity. Built for performance.

Our Story

We got tired of carrying bottles and mixing powders.

It started with a simple question: why does staying hydrated have to be so complicated?

We were athletes who trained at 5 AM, entrepreneurs who lived on planes, parents who never had a free hand.

So we spent two years developing a dissolving strip that delivers electrolytes instantly—no water, no mixing, no waiting.

Training

What We Believe

01

Simplicity

The best solutions are the ones you actually use. No complexity, no barriers.

02

Performance

Every ingredient earns its place. Nothing more, nothing less.

03

Freedom

Hydration that goes where you go. No bottles, no limits.

Join the Movement

Be the first to experience hydration, reimagined.

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